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03 July, 2026
Zodiac and birthstone necklaces sell on something every customer already has, a star sign and a birth month. Garnet for a January birthday, peridot for August, turquoise for December, and so on down the twelve.
That is the pull for a UK shop. The customer already knows their stone, or their mum's, or their partner's, before they have even looked in the case.
Where it goes wrong is the supplier. Maybe the January pendant turns up set with the wrong red stone. Maybe the chain snaps inside a fortnight, or the plating wears thin by the second month. Either way, it is your counter that the customer comes back to.
So, are you the boutique owner, the online seller, the wholesaler trying to get this stocked right? If you are not sure which of them can keep that promise, this blog is here to help.
Here we have put together a list of the top 10 wholesale zodiac birthstone pendant necklace suppliers in the UK.
So, let's get started.
JewelPin holds over 150 natural gemstones, enough to cover all twelve birthstones of real stone, the garnet for January, the amethyst for February, the peridot for August, around the year.
The pendants run in 925 sterling silver and in gold, 9, 14, and 18 karat, the sourcing RJC certified. The zodiac side is its own collection of pendant necklaces, one design for each of the twelve signs.
Custom is a big part of the work, a birthstone or a zodiac piece made up in-house, off your own artwork. The making is done in their own unit, and the stock is shipped into the UK in bulk.
Burhouse Limited has supplied the UK jewellery trade since 1968, run out of Quarmby Mills up in Huddersfield.
The birthstone side is ready-to-retail, the natural gemstones set for each month, the garnet, the amethyst, the aquamarine, the moonstone, right across the year. The wider catalog runs past 9,000 lines, the chains and the findings and the white-label pieces in there too, with 50-odd new lines going in every month. There is a sample showroom at the mill you can book to see the stock in person.
Hersey and Son is a London silversmith that has been at it since 1955, one of the few proper family workshops still left. They make the zodiac pendants by hand in 925 silver, the twelve signs first drawn up back in the 1970s, each still about the size of a 10p coin. You set a sign next to a birthstone charm or an engraved locket, the engraving done in the workshop, the whole thing hallmarked at the London Assay Office, and boxed up to sell.
Joma Jewellery is a British brand you will already know from the gift shops, the small sentimental stuff with a message on the card. The birthstone necklaces are from their A Little range, a pendant with the stone matched to the month, done in silver or gold plating. The clever bit is the packaging, it lands boxed and carded so the shop just puts it out, bought direct or off Faire.
Estella Bartlett is another of those British gift brands you will spot in the boutiques, started by Nick and Louise Bartlett. The birthstone side runs on semi-precious stones, the necklaces and the little charms are done in silver, gold, and rose gold plating. The nice touch is that each stone gets its month and a little meaning with it, the kind of thing that shifts well as a gift.
ELF925 is a Thai manufacturer, one of the big 925 silver houses since 2001.
The birthstone and zodiac pieces all come in sterling silver, the twelve signs done as studs, pendants, and charms, hallmarked 925 and kept nickel-free. They run a proper factory out of Bangkok, the stock shipped to retailers across 200-odd countries, the UK included.
Scream Pretty is a younger UK brand, set up back in 2017 by two sisters, Jessica and Lucy. The zodiac necklaces are the thing here, cast in a coin style, one for each of the twelve signs, done in recycled sterling silver with an 18ct gold plate option. The detail on them is good for the price, the kind of demi-fine piece that sells to a younger crowd.
Lily Charmed runs both retail and wholesale, a family UK name built on the personalised side of things. You build a birthstone necklace from the twelve months, add a letter charm if you fancy, and it goes out with a message card for the gift. The silver is recycled 925, plated in rhodium or gold, and the whole lot is finished and sent off from the UK.
Daisy London is a well-known British name, the everyday sort of jewellery with a bit of meaning to it. The zodiac necklaces come in 100% recycled silver and 18ct gold plate, the twelve signs set in a bold old-style font on a little Figaro chain. They are stocked right across the UK already, the name one your customers will know.
Edge of Ember closes the list, a UK demi-fine brand with one of the deepest birthstone ranges going. The stones are genuine for all twelve months, the necklaces are done in recycled 18ct gold, sterling silver, and solid 14ct gold. It sits at the pricier end, the sort of thing for a shop after a bit more weight in the gemstone than a plated piece.
So, these are the recommendations of the top 10 wholesale zodiac birthstone pendant necklace suppliers in the UK. Each of them has its specialization and collection, so you can choose the right one according to your needs.
Also, the recommendations include large and small wholesalers, too, so you can work with the one according to your budget. JewelPin is one such wholesaler that has been working with businesses of all sizes and supplying zodiac birthstone pendant necklaces at affordable prices.
