7 Days Shipping in “Ship Now” Collection
WORLDWIDE SHIPPING EXCEPT INDIA
Minimum Order Value: $1000
22 October, 2026
If you run a boutique, an online store or a small jewelry brand in the US, finding wholesale suppliers isn't the hard part. Google will hand you hundreds. The hard part is picking the ones that ship what they promised, at a price that still leaves you a margin after shipping, duties and the odd return.
This guide is for small buyers: boutique and gift shop owners, Shopify and Amazon sellers, salons adding a jewelry display and new brands that want their own label. We checked every platform below 2026 for the things that decide whether it works for a small business. That means the real minimum order, payment terms, shipping origin, account requirements and the true cost of imports once duties are added
Some picks are true multi-brand marketplaces, like Faire or FashionGo. Others are one company's wholesale website, where you open a trade account and check out online. If a US small business can order there without a sales rep or a trade show, it qualified. Then we judged each one on six things that matter far more to a small buyer than to a big chain:
The real minimum. Not the "no MOQ" headline, but what you actually have to spend on a first order.
Landed cost. Unit price plus shipping plus US duties. A cheap ring from overseas can cost more than a domestic one by the time it reaches your counter.
Payment terms. Net 60 can be the difference between stocking up for the holidays and sitting them out.
Who can open an account. Some platforms want a resale certificate, some want a storefront, and a few only deal with established jewelers.
Material honesty. Clear metal content (925 silver, 14K gold, plated, base metal) and gemstone details, so you never sell a "silver" ring that turns a customer's finger green.
Returns and recourse. What happens when a box shows up broken, short, or nothing like the photos.
Best for natural gemstone jewelry in 925 sterling silver, brass and gold bought straight from the factory.
Minimum: $1,000 per order, with 10 pieces per design in silver or 5 in gold (at least 3 per stone). First-time buyers can request a sample order with no minimum.
Speed: about 7 days on Ship Now styles, 15 days for samples, 45 to 50 days for standard orders.
Payment: 50% when you order, 50% before it ships.
Ships from: Jaipur, India, by UPS or FedEx. You pay US duties on delivery.
Your logo: on the jewelry at no extra charge.
JewelPin is the online wholesale arm of Valentine Group, a Jaipur jewelry house that got its start in the emerald trade in the 1920s. Our pieces are made in our own RJC-certified factory, so nobody takes a cut between the workbench and your store.
The silver catalog alone runs past 1,700 designs, and most styles come in a choice of stones, from amethyst and London blue topaz to Ethiopian opal. That's handy for birthstone displays. We also send product photos and videos for your listings and we make custom designs from 30 pieces per design with a $22 development fee per design.
Best for boutiques and gift shops that want curated independent brands and Net 60 terms.
Minimum: set by each brand. ZENZII, for example, asks $190 on Faire.
Payment: Net 60 for eligible retailers, with no interest.
Returns: free returns on your opening order with any new brand.
Ships from: each brand ships its own orders, from the US or abroad.
Your logo: no. You're selling the designer's brand.
Faire is the closest thing US indie retailers have to a default wholesale marketplace. You browse more than 100,000 brands, fill one cart across many of them and pay 60 days later. New stores can apply for Open with Faire which offers $5,000 to $20,000 in Net 60 terms to stock the shelves before opening day.
The paid Insider membership adds free shipping on thousands of brands that Faire picks for you. Faire Market, its twice-yearly buying event, runs in January and July with brand discounts.
Best for: trend-driven fashion jewelry at low prices, shipped from Los Angeles.
Minimum: set by each vendor, commonly $100 to $500.
Account: free, but you'll need a resale certificate and business details before you see prices.
Ships from: mostly LA-area wholesalers, usually within days.
Your logo: generally no.
FashionGo is a huge online wholesale market built around LA's fashion district. It's best known for women's clothing, but the accessories side is packed with jewelry vendors. New styles land constantly, which makes it an easy way to keep a jewelry wall in step with what's selling.
Best for: colorful, US-stocked fashion jewelry that ships the same day.
Minimum: $190 when you buy through Faire.
Materials: base metal plated with rhodium or 18K gold, nickel- and lead-free.
Ships from: Atlanta, with same-day shipping on in-stock pieces.
Your logo: no.
ZENZII started as a single mall kiosk and grew into one of the better-known fashion jewelry wholesalers in the country. The look is bold and bright: resin drops, enamel bangles, beaded stretch bracelets and statement necklaces. Much of the line is made in South Korea and held in stock in Georgia.
You can order on ZENZII's own wholesale site or through Faire. Going through Faire gets you Net 60 and free returns on the first order, which takes most of the risk out of trying the line.
Best for: jewelry stores that need in-stock gold, silver, diamonds and chain, fast.
Minimum: Quality Gold has historically advertised no minimum order quantity, so confirm when you apply.
Account: trade only, so expect to show business credentials.
Ships from: Fairfield, Ohio, with same-day shipping on in-stock items.
Your logo: no, though it carries its own branded collections.
Quality Gold has supplied US jewelers since 1979. It says it offers more than 165,000 jewelry and gift products ready to ship the same day, from 14K gold chains and diamond studs to sterling charms.
Best for: handmade brands that need metal, findings, stones and tools.
Pricing: a business account unlocks wholesale price breaks. The RioPro tier adds more for $5,000 or more in yearly spend.
Account: an EIN plus a state tax ID or business registration.
Ships from: Albuquerque, New Mexico, with free UPS Ground on orders over $250 (under 10 lb, lower 48 states).
Your logo: custom marking stamps, engraved tags and printed packaging.
Rio Grande has supplied bench jewelers since 1944 and is part of Richline Group, a Berkshire Hathaway company. If you make your own pieces, this is where you buy sterling wire and sheet, chain, findings, stones, casting supplies and tools. Its tutorials and tech support are a real help for one-person studios.
Best for: finding small US wholesalers you'd never stumble on otherwise.
Cost: free for buyers.
How it works: it's a directory, not a store. You contact suppliers directly.
Buyer protection: none. There's no checkout and no escrow.
Wholesale Central is a long-running B2B directory with a big jewelry section full of wholesalers, importers and distributors. Search a category, shortlist five or six companies and pick up the phone.
Best for: testing trends on a tiny budget.
Minimum: none stated.
Prices: often $1 to $3 a piece.
Ships from: China, typically in 7 to 15 days.
Your logo: limited options.
Nihaojewelry is a giant Chinese catalog of fashion jewelry, hair accessories and bags, with hundreds of thousands of SKUs. With no minimum, you can order three pieces of a new style and see if it sells before you commit.
Best for: private label at volume, straight from factories.
Minimum: varies by supplier. Custom and logo work usually starts in the hundreds of pieces per design.
Protection: Trade Assurance on eligible orders paid through Alibaba.
Ships from: mostly China, by air or sea. You handle customs.
Your logo: yes. That's the whole point.
Alibaba.com connects you with thousands of factories and trading companies. It's where brands go when they want their own designs, under their own name, at the lowest unit price.
Trade Assurance is free and covers on-time shipment and product quality on eligible orders, but only when you pay through Alibaba. Each supplier also has a coverage cap, so a $10,000 order with a supplier covered for $7,500 is only protected up to $7,500.
Best for: small test batches from China.
Minimum: set per listing, and many sellers offer tiered pricing on small quantities.
Protection: your payment is held until you confirm delivery, with disputes for items not received or not as described.
Ships from: mostly China.
Your logo: no.
DHgate sits between Nihao's single pieces and Alibaba's factory runs. If you want 20 or 30 of a style at a better price without negotiating with a factory, it does the job.
Test on a marketplace, then scale with a manufacturer. That's the pattern that works for most small jewelry businesses, and the trade-offs below show why.
Marketplaces are the cheapest way to learn what your customers actually buy. Once a style or category keeps selling out, that's your signal to source it direct. The unit price drops, and the piece carries your name instead of someone else's.
Short version: if a box crosses the border, you pay duty on it, no matter how small it is. The $800 "de minimis" exemption that let small shipments in duty-free was suspended for every country on August 29, 2025. Customs made that suspension indefinite in June 2026, and a 2025 law ends the exemption for good on July 1, 2027 (Federal Register, KPMG summary).
Your duty bill has two layers. The first is the normal duty, which depends on the metal (USITC tariff schedule):
The second layer is new. Since July 24, 2026, a Section 301 tariff sits on top for most of the big jewelry-making countries (the Centurion, USTR notice):
China-made goods also still carry an older China-only tariff, 7.5% on many jewelry codes. That's one reason cheap Chinese fashion jewelry isn't as cheap as it looks on the product page.
A worked example. Say you order 100 sterling silver gemstone rings from a manufacturer in India at $20 each:
Add freight and the courier's clearance fee on top. Most overseas suppliers ship on terms where you pay duties on delivery, and JewelPin works the same way: UPS or FedEx bills the duty when the parcel arrives. US-stocked sellers like most Faire brands, FashionGo vendors and ZENZII have already paid their import costs, which is part of why their prices look higher.
Rates have changed several times in 2026 alone. Before any large overseas order, get a quote from a customs broker or ask the supplier for the exact tariff code and an estimate.
Almost every legitimate wholesaler will ask you to prove you're buying to resell. Sort out these four things first and every application after that goes faster.
A seller's permit and a resale certificate. Your state's tax agency issues the permit, usually free or for a small fee. You then give suppliers a resale certificate so they don't charge you sales tax on inventory. The Multistate Tax Commission's uniform resale certificate is accepted by about three dozen states, which helps when you buy from out-of-state suppliers.
An EIN. It's free from the IRS and takes minutes online. Sole proprietors use one too, so they aren't handing their Social Security number to every vendor.
Proof that you actually sell. A storefront, a live website or an active marketplace shop. Platforms like FashionGo check business documents before they show wholesale prices, and a real Shopify store with products gets approved faster than a "coming soon" page.
A business bank account or card. It keeps your books clean at tax time, and it matters when a platform reviews you for net terms.
Live in Alaska, Delaware, Montana, New Hampshire or Oregon? None of them has a statewide sales tax, so suppliers will usually accept your EIN or business license instead of a resale certificate.
A handful of checks will catch most bad suppliers before they cost you anything.
Order samples first. Pay for them if you have to. Check the weight, finish, clasps and stone settings, then hold the bulk order up against those samples when it arrives.
Check the metal claims. Under the FTC's Jewelry Guides, "sterling silver" means at least 92.5% silver. "Vermeil" means sterling silver coated with at least 10K gold, 2.5 microns thick. Gold over brass or copper is gold-plated, not vermeil, and it shouldn't be sold as either one.
Ask about gemstone treatments. The same guides say sellers must disclose treatments that aren't permanent, need special care or significantly affect value. A glass-filled ruby needs that treatment disclosed, which is why ours carry "glass filled" right in the collection name.
Be strict about kids' jewelry. Anything made for children 12 and under can't contain more than 100 ppm of lead, must be tested by a CPSC-accepted lab and needs a Children's Product Certificate (CPSC). If a supplier can't show test reports, don't sell it as children's jewelry.
Ask for lead and nickel test results on adult pieces too. Several states, California among them, set their own limits on lead in jewelry, and nickel is the usual culprit when jewelry irritates skin.
Read the returns policy before you pay. Know how many days you have to report a problem, who pays return shipping and whether any payment protection applies.
Search the company name plus "reviews" and "scam." Ten minutes on Google, Reddit and Trustpilot is cheap insurance.
Your own website is the safest home for resold jewelry because no platform can change the rules on you. Here's how the big selling channels treat it:
Your own store (Shopify, WooCommerce). No reselling rules, and you keep the customer relationship. Most small jewelry brands end up here.
Amazon. Fashion jewelry is open to most professional sellers. Fine jewelry is a gated category with its own approval process and quality standards, so check Seller Central before you buy stock for it.
Etsy. Careful here. Etsy doesn't allow reselling in its Handmade category, and reselling mass-produced items isn't allowed at all (Etsy Help). Pieces you design yourself and have a production partner make are a different matter, as long as you disclose that partner.
TikTok Shop. Live selling works well for jewelry. Fashion pieces are simple to list, while fine jewelry needs category approval and paperwork.
eBay. Open to resellers, and handy for clearing older styles.
Faire, as a seller. Once you have your own label, you can wholesale it to other shops.
It depends on what you sell. For fine jewelry, Stuller and Quality Gold are the big US distributors. For fashion jewelry from US stock, look at ZENZII, Wona Trading and the vendors on FashionGo, and for curated designer brands, start with Faire.
For most small US shops it's Faire, thanks to brand-set minimums, Net 60 terms and free returns on opening orders. If you want your own label on silver or gemstone pieces, a manufacturer's site like JewelPin fits better and Alibaba suits private label at volume.
Online marketplaces (Faire, FashionGo), US wholesalers (ZENZII, Quality Gold), manufacturers (JewelPin) and Chinese platforms (Alibaba, DHgate, Nihaojewelry) all sell in bulk. Trade shows like JCK in Las Vegas are another route if you can travel.
Most US wholesalers won't open an account without a seller's permit or resale certificate, and many also ask for an EIN. A few overseas sites don't check, but you'll be shut out of most domestic suppliers without the paperwork.
You can test with a few hundred dollars: one or two brands on Faire, or a small order on Nihaojewelry. A first private-label order from a manufacturer usually starts around $1,000.
Many start at keystone, which means doubling the wholesale cost and fashion jewelry often sells at 2.5 to 3 times its landed cost. Always work from landed cost, not the unit price, or duties and shipping will quietly eat your margin.
Often, yes, especially for silver and gold. On a sterling ring made in India, duties add about 15% (the 5% base duty plus the 10% Section 301 tariff) which still leaves room against US wholesale prices. Cheap base-metal pieces from China are where tariffs hurt most.
Not if you didn't design or make it, because Etsy bans reselling in its Handmade category. If you design the pieces and use a manufacturer as a disclosed production partner, that's allowed.
Pick the platform that matches what you sell, not the one with the biggest catalog. Start small, work out the landed cost on every order, and move your proven sellers to a supplier who'll put your name on them. If you sell gemstone jewelry in silver or gold, request a JewelPin sample order. First-time buyers pay no minimum, and samples arrive in about 15 days.
